Saturday, August 18, 2012

Southwest Book Fiesta

Albuquerque Convention Center Albuquerque, New Mexico
May 10-12, 2013

The Southwest Book Fiesta will bring together authors, publishers and the reading public in a family-friendly community event at the Albuquerque Convention Center on May 10-12, 2013. The Book Fiesta focuses on both nationally-recognized as well as local Southwest authors. The mission is to recognize and encourage the literary accomplishments all across the Southwest, especially of authors in New Mexico and Arizona. The show is being organized by Sunbelt Shows, producer of the National Fiery Foods and Barbecue Show, with support from the largest book publishers in New Mexico and the New Mexico Book Co-op. In addition to over 200 vendors, readings and special author events will feature some of the best books and authors from the region.
Proceeds of the Book Fiesta will be donated to the New Mexico Library Foundation, the New Mexico Coalition for Literacy, and a yet- to-be-named organization in Arizona and will be used to promote literacy and reading programs in the region.

  • 20,000+ attendees (projected)
  • Over 300 author/publisher vendors
  • Book talks with local and national authors
  • Book-signings
  • Family-oriented activities
  • Workshops on writing & publishing
  • Native American and Hispanic books
  • Children’s books
  • Poetry
  • Electronic books
  • Hands-on demonstrations
  • Celebrity chefs & cooking demonstrations
  • Arts & crafts
  • Food & entertainment

  • Media
  • National publishers
  • Regional publishers
  • Local & regional media
  • Libraries
  • Literacy programs
  • Regional cultural organizations
  • Government organizations

    For more information call 505/873- 8680, 
    email or
Importance of books

• over $16 billion are spent on books every year in the U.S.
• at least 35% of the U.S. population visits a bookstore at least once a month. In fact, Americans visit bookstores more often than any other type of store, except for the mass market chains such as Wal-Mart, Target, and Kmart.
• According to a Gallup poll, during any given week, 22% of Ameri- can adults bought at least one book.
• e-book sales have been growing exponentially by as much as 177% per year.
• 53% of e-book readers say they now read more books than before.
• Based on Census data, almost 50% of New Mexicans and Arizo- nans could benefit from literacy programs.
• Usage of libraries in Arizona and New Mexico has been increasing by as much as 10% per year.
• Patrons of the Albuquerque Public Library checked out over 4.5 million books and magazines last year.
• Libraries in Tucson, Phoenix, and Albuquerque were visited over 21.6 million times last year!

Other Book Festivals
  • Baltimore Book Festival — 40,000 attendees, 100 exhibitors
  • Texas Book Festival — 40,000 attendees, 200 author events
  • Tucson Book estival — 100,000 attendees, 250 exhibitors
  • Los Angeles Book Festival — 140,000 attendees, 150 exhibitors
  • Miami Book Festival — 200,000 attendees, 200 exhibitors 

    Be a Part of History...Be a Part of the First Annual Southwest Book Fiesta

    Though Albuquerque has had book fairs before, this is the first time publishers, authors, book printers and producers, libraries, literacy groups, and other companies have banded together to support literacy, books, and reading. Regional books need to be noticed as much as national ones, and we will celebrate the many wonderful authors that have chosen to call the Southwest home.
    The First Annual Southwest Book Fiesta will be in the Albuquer- que Convention Center on Mother’s Day weekend, May 10-12, 2013. Here are just a few of the highlights we have planned, in addition to the trade area of booths and tables:
    • Author and publisher vendors
    • Food vendors
    • Cooking demonstration stage
    • A performance stage, with readings of poetry and children’s

    • Five individual rooms for workshops
    • A Mother’s Day Brunch
    • A publisher’s panel discussion and other industry talks

    Planned presentations inclued talks by WordHarvest, Southwest Writers, and the New Mexico Book Co-op, featuring such topics as ebooks, marketing, Centennial Authors, writing, children’s books, poetry, and a publishers’ panel. Celebrity authors from the Southwest and across the country will also speak.
    This will be a true family activity to celebrate books and reading. Show management is handled by Sunbelt Shows, the producer of the National Fiery Foods & Barbecue Show, the largest show in New Mexico for 24 years. The Southwest Book Fiesta will bring together authors, publishers, and the reading public in a family- friendly community event at the Albuquerque Convention Center.

    Net proceeds from the event will be donated to local literacy and library groups. 

    May 10-12, 2013

    Convention Center Albuquerque, New Mexico
    Reserve Your Spot in New Mexico’s Largest Annual Literacy Event Today!

    Booth and Table Fees

    Show off your books or products at the Annual Southwest Book Fiesta! Now is the perfect time to make a reservation for a booth. You can select a great spot on the show floor and save 10% if you sign up now. Tables start at $150 for authors and booths start
    at $400. Space sharing is permitted. 50% Deposit for booths or full payment for tables required with all reservations. Balance on booth spaces is due on or before March 15, 2013. Table or booth sharing is allowed; a maximum of three people allowed at tables. Only one person or organization will be included on the list of reservations.

    Table (6’) - $150

    Undraped, with two chairs
    For authors, publishers, companies, other groups (non-profit literacy and library groups are eligible for a $50 discount; contact show organizers for approval)

    Booth (10’x10’) - $400

    Draped, with two chairs (Corner booths $50 additional)
    Reservations can be made easily using the automated process on the website at

    Booth and Table Sharing

    Sharing of space is permitted, under the following guidelines:
    1. Tables are for authors and organizations only. Sharing is
      limited to three at each six foot table.
    2. Company booths may be shared by no more than two
    3. Organization booths may not contain companies, but any
    number of organizations may share a booth.

    For More Information


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